profile

Jackie Insinger - Spark Brilliance Spark Memos

Your leadership diagnostic is ready


Your leadership diagnostic is ready


Hey Spark Family,

I have been waiting to share this with you, and I could not be more excited that today is the day.

But first, let me tell you why it matters.

Most leaders can feel it long before they can name it. The strategy is sound. The team is strong. Everyone is working hard. And still, the results keep landing just under what all that effort should have earned.

If you are leading something high-stakes right now - growth, a transformation, a merger, the AI shift changing everything underneath you - you know that feeling exactly. That quiet sense that the gap is somewhere, and you cannot quite put your finger on it.

Here is what I have learned after decades inside leadership teams navigating exactly this: the gap almost never lives in the strategy. It lives in how the strategy gets led.

And you cannot fix what you cannot see.

So we built a way to see it. And I am giving it to you this week.

What We Built

It is a leadership diagnostic, built on the ten pillars of the work we solve with our clients and grounded in the newest research on leading through change.

Because here is the truth about change: it is not a season anymore. It is the weather. It is constant. And the leaders who thrive are not the ones white-knuckling their way through it, exhausted. They are the ones who have learned to enable it. That is what this tool is built to help you do.

In about fifteen minutes, it reads how your organization is actually being led across all ten pillars, the ones that quietly decide whether your strategy becomes results.

Whether your direction stays sharp on the way down or blurs. How cleanly decisions actually get made. Whether people trust their leaders enough to tell the truth. Whether your leaders can keep steering when change stops being an event and becomes the everyday.

And it does not hand you a score and walk away. It shows you, pillar by pillar, exactly where a gap is costing you right now, and what it is costing you, in speed, in retention, in results.

Here Is The Part I Love Most

Most leaders come in certain they already know their weak spot.

And the diagnostic often points them somewhere they never thought to look.

That is the whole magic of it. You cannot strengthen what you cannot see. The response since we launched has been incredible, and it is almost always some version of the same thing: "I never would have guessed that was our gap." That moment, when a leader finally sees something true they had been walking right past, is exactly where real change begins.

I get a little thrill every time I hear it.

Why I Am Putting It In Your Hands

This is the kind of assessment that costs organizations a lot of money to run. We are giving it to you, free, because you are our people. You are the ones who have been here, reading these memos, doing the real work, leading through more complexity than any playbook ever prepared you for.

So consider this our gift - a clear, honest read on where to focus, at the exact moment focus matters most.

⭐ How To Use It This Week

Run it on yourself first. Fifteen minutes, honest answers, and see where it points you.

Then run it with your team. Because when the stakes are this high, the conversation it starts is worth even more than the score. Watching where your team agrees, and where they quietly do not, will tell you more about your organization than any offsite ever could.

And if you want a partner to help you solve the gaps and accelerate your results, simply reply and we are ready to help.

Take the Leadership Diagnostic

And here is the best part: this is only the beginning. We are building and launching more tools like this for our clients, tools that immediately impact the bottom line, and I cannot wait to keep putting the very best of them in your hands as they are ready.

This one is yours. Can’t wait to hear what you think!

With gratitude,
Jackie

P.S.Run it, and if something surprises you, hit reply and tell me what you found. I read every response, and honestly, the surprises are my favorite part.✨

Did someone forward this to you? Subscribe to get it delivered directly.

Jackie Insinger - Spark Brilliance Spark Memos

Your weekly boost of practical leadership wisdom - rooted in neuroscience, backed by data, and crafted for real-world results. Each memo offers a spark of insight to help you lead with clarity, empathy, and purpose - especially when things get messy.

Share this page